"The Box" has been talked about so much, that it has become a cliche. Still, I maintain that valuable innovation can be done from "in the box", or "out of the box", so don't let either stop you from doing good new stuff from wherever you are - in the organization, or "the box". If you're inside the box, do what you can from there. However, as our parents told us, it's always good to get outside and play once in a while.

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