Innovation involves change. One one hand it's natural. We're all interested in what's new. It's often one of the ways we greet each other...
On the other hand, human beings are also resistant to change. We like to live in our "comfort zones". Some say the only ones who really welcome it are...
...wet babies.
Change can be risky. Not changing, that is, not innovating is riskier. To innovate, we have to get out of our mental "comfort zones", come up with some unconventional wisdom, then act on our new ideas. Creativity is thinking up new things. Innovation is doing new things.
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